Procter & Gamble stock

Procter & Gamble Stock: Recession Resistant Dividend Aristocrat

When volatility grips the stock market, as it has this past year, income investors should focus on quality dividend growth stocks. We believe the Dividend Aristocrats list, a group of 64 stocks in the S&P 500 Index that have each raised their dividends for at least 25 consecutive years, are among the highest-quality dividend growth stocks. One such stock is Procter & Gamble stock, a recession resistant Dividend Aristocrat.

Recessions are disastrous for many companies, particularly those that operate in cyclical sectors of the economy. However, the Consumer Staples sector should perform relatively well in a global recession, as consumers will always need certain products such as paper towels, laundry detergent, and toothpaste. 

These products are daily essentials for most people. This will keep consumer staples manufacturers profitable, and allow them to continue paying dividends to shareholders over time. For this reason, those following a dividend growth investing strategy should continue to hold recession resistant Procter & Gamble (PG) stock. In fact, the stock made our list of five best dividend growth stocks.

Procter & Gamble stock
Procter & Gamble Stock: Recession Resistant Dividend Aristocrat


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Procter & Gamble Business Overview

The Procter & Gamble Company is a consumer products giant that sells its products in more than 180 countries and generates over $80 billion in annual sales in fiscal year 2022. Some of its core brands include Gillette, Tide, Charmin, Crest, Pampers, Febreeze, Head & Shoulders, Bounty, Oral-B, Old Spice, and many more. Procter & Gamble has a market capitalization of approximately $319 billion. 

The company, in its current form, is the result of a massive transformation that began several years ago. Procter & Gamble was one of the notable laggards that did not see a huge recovery in sales and earnings-per-share coming coming out of the Great Recession of 2008-2009. The company had become bloated, with dozens of underperforming brands across multiple categories.


In response, Procter & Gamble embarked on an aggressive divestment program, designed to divest slow-growth brands that were not considered to be a part of the future growth of the company. For example, in 2016 it sold the Duracell battery brand to Berkshire Hathaway (BRK.B) for $4.7 billion, and also sold a collection of 43 beauty brands inlacing Clairol and Cover Girl to Coty (COTY) for $12.5 billion. In all, P&G reduced its total brand count by nearly two-thirds.

The result of these actions is that Procter & Gamble is a higher-growth company with stronger profit margins. Today, the company operates through five business segments in ten categories. The five business segments are Beauty; Grooming; Health Care; Fabric & Home Care;, and Baby, Feminine & Family Care. The ten categories are Personal Care, Oral Care, Hair Care, Skin & Personal Care, Grooming, Fabric Care, Home Care, Baby Care, Feminine Care, and Family Care. Many of the company’s brands are for the most part market leaders with a No. 1 or No. 2 position worldwide. 

The results has been a company growing organic sales at a steady clip.

Procter & Gamble Stock Price and Fundamentals

Stock Price$132.03
Market Capitalization$312.87B
PE Ratio22.74X
Dividend Rate (FWD)$3.65
Dividend Yield (FWD)2.77%
Payout Ratio (FWD)60%
Source: Portfolio Insight* (as of November 3, 2022)
Procter & Gamble Stock Chart
Source: Stock Rover*

Earnings Estimates

For fiscal year 2023, Procter & Gamble expects 3% to 5% organic sales growth and 4% earnings per share growth. Furthermore, the firm expects to return about $9 billion in dividends and $6 to $8 billion in share repurchases.

Consensus forward is $5.81 per share for fiscal year 2023, same for FY 2022.

Procter & Gamble Stock – Steady Dividend Growth and Solid Dividend Safety

Dividend Growth

Amazingly, the company has paid increasing dividends for 66 consecutive years, one of the longest active streaks of any company. This qualifies the company to be not just a member of the Dividend Aristocrats and Dividend Champions, but also a member of the exclusive Dividend Kings list as well. The Dividend Kings are an even more exclusive group of just 39 stocks that have raised their dividends for 50+ consecutive years.

According to Portfolio Insight*, Procter & Gamble’s dividend growth has been ~4.94% in the past 5-years and ~5.16% in the trailing 10-years, making the stock a steady grower each year.

Portfolio Insight - Dividend Growth PG
Source: Portfolio Insight*

In addition to decades of dividend growth, Procter & Gamble is one of the longest dividend paying companies at 126 years, since 1891.

Dividend Safety

Procter & Gamble’s dividend safety is excellent. With an expected dividend payout ratio of about 60% of adjusted earnings-per-share in the current fiscal year, the dividend is sufficiently covered alleviating concerns about dividend safety. The dividend of $8,843 million is covered by free cash flow (FCF) of $13,195 million.

We expect Procter & Gamble’s dividend to remain secure, even in a deep and prolonged recession. The company has strong interest coverage of more than 41X and a conservative leverage ratio of only 1.20X. Its credit rating is AA-/Aa3, high grade investment credit rating adding to the dividend safety.

Procter & Gamble is highly resistant to recessions, as its products are essential to consumers, even during an economic downturn. In the Great Recession, Procter & Gamble saw its earnings-per-share fall only 1.6% in 2009 and 1.4% in 2010. Moreover, sales and profits grow during the COVID-19 pandemic and are seemingly holding up during the challenges in 2022.

Procter & Gamble has significant competitive advantages, specifically its strong brands. It has a number of category-leading brands such as Crest, Tide, Gillette, Bounty, Febreeze, Old Spice, Pampers, and many more. These top-tier brands provide Procter & Gamble with consistent profits and cash flow adding to the dividend safety. In fact, we consider Procter & Gamble stock to be one of the safest Dividend King stocks.

Final Thoughts on Procter & Gamble Stock

There will not be many industries spared if a global recession occurs in the coming months. However, there are a few pockets of relative strength that will continue to provide shareholders with steady dividends, and even dividend growth.

Procter & Gamble is not the cheapest stock around, trading at price-to-earnings ratio of ~22.9X, but it deserves a premium valuation due to its world-class brands and durable competitive advantages. It will remain profitable in a recession, just as it did during the Great Recession of 2008-2009. 

Procter & Gamble has a 2.75% dividend yield, which exceeds the dividend yield of the broader S&P 500 Index. And, it will continue to raise its dividend each year, as it has done for over 66 consecutive years. For these reasons, income investors should hold recession resistant Procter & Gamble stock.

Disclosure: Members of the Sure Dividend team are long PG.

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Jonathon Weber
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Jonathons Weber writes about value, dividend Investing, growth, and growth at a reasonable price equities. He writes extensively on Seeking Alpha and is also a member of the Sure Dividend team. According to TipRanks, Jonathan is among the top 1% of bloggers (as of July 24, 2022).

5 thoughts on “Procter & Gamble Stock: Recession Resistant Dividend Aristocrat

  1. P&G is a great company. No doubt about that. In a recession, they possess the products that people still buy. I love their recent moves over the last few years to turn the company into a higher growth company. All in all, a lot of great things are happening at PG!


    1. Thanks for the comment! The stock did not drop much in the recent downturn, mostly because it focuses on consumer staples and basic necessities. It should do well over the long-term -DP

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